Research and consulting company Gartner has published information about global smartphone sales, and in ranking new leader.
Apple bypassed Samsung
By At the end of the fourth quarter of 2020, Apple became the leader of the smartphone market, bypassing the permanent Samsung. By compared with the same period in 2019, Apple sold 10 million iPhone more and increased its share to 20,8%.
By according to experts, success is associated with a large number of new models — in particular with the release of the iPhone 12 line, which was the first to receive support for 5G.
«Despite that consumers remained wary of their expenses and refrained from some purchases by on your own, 5G smartphones and professional camera features have prompted some to buy new smartphones or update their current smartphones in this quarter», — noted senior director of research by Gartner Anshul Gupta.
According to research, Samsung, Apple’s closest competitor, sold at 8 million smartphones less than a year ago, and by at the end of the fourth quarter took 16.2% of the market. On the third place is occupied by Xiaomi (11.3%), which also managed to increase sales, in fourth — OPPO (8.9%). Closes the top five leaders Huawei (also 8.9%), sales of which continue to fall after the imposition of sanctions with US sides.
At the same time, total global smartphone sales fell by 12.5% in 2020 year.